20 Video Email Marketing Statistics and Insights to Know (2024)

Leveraging video email marketing might be a very effective way to boost engagement and revenue. Since it is one of the most used content marketing strategies, you can use videos in your emails to grab your audience's attention. This guide covers video email marketing statistics that you can use to leverage videos in your emails.

Table of contents

• What is video email marketing?

• How did we collect this data?

  • Video email marketing statistics
  • Users’ video consumption
  • The success of video marketing
  • Video marketing trends
  • Video marketing on social media

• Takeaway

What is video email marketing?

Video email marketing is a strategy where businesses incorporate video content into their email campaigns to engage and communicate with their audience more effectively. Instead of relying solely on text and static images, marketers use videos to convey their message, showcase products or services, and build a stronger connection with the recipients.

Learn more about video email marketing and how you can try it out in 2024 in this guide.

How did we collect this data?

We compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

Video email marketing statistics

• Adding videos to your email can increase click rates by 300%. (Source: Oberlo)

• Sales teams that use videos in their emails get a 16% higher open rate and a 26% increase in replies. - (Source: Salesloft)

• Emails with the word ‘video’ in the subject line are opened 7% more than emails without it. (Source: Social media week)

Users’ video consumption

/Video consumption is increasing day by day. Let's look at some surprising facts about video consumption:

• 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. (Source: Wzyowl)

• Viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. (Source: Insivia)

• One study found that 87% of consumers want more videos from brands.(Source: Wzyowl)

The success of video marketing

Video marketing is quite successful, especially for emails. Here are some astonishing video marketing success statistics to know about:

• 95% of video marketers say video has helped increase user understanding of their product or service. (Source: Wzyowl)

• Short-form ranks #1 for lead generation and engagement. (Source: Hubspot)

• Reports have shown that adding videos to your email can increase click rates by 300%. (Source: Oberlo)

• Adding videos to your email can increase click rates by 300%. (Source: Spiceworks)

Video marketing trends

Here's a list of interesting video marketing trends to know:

• 54% of marketers surveyed say their companies leverage short-form videos. (Source: Hubspot)

• Video is the number one form of media used as a content strategy by marketers. (Source: Hubspot)

• 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. (Source: Content marketing institute)

Video marketing on social media

You can always leverage social media content like videos from your TikTok and Instagram reels in your emails. Here are some social media video marketing statistics:

Source: Hubspot

• YouTube remains the most widely used platform for video marketers, with 85% of them using it in 2019. (Source: Wzyowl)

• 63% of marketers say trendy content related to cultural moments and news stories generates the most video engagement. (Source: Hubspot)

• Short-form video content like TikToks and Instagram Reels is the most effective type of social media content. (Source: Hubspot)

• 63% of social media marketers believe live video will become more important in the upcoming year, yet only 24% intend to create a strategy for YouTube Live. (Source: Sprout Social)

Takeaway

Today, most users use social media and other types of short-form video content to grab the attention of the users. Video email marketing can be the best marketing strategy to make users aware of your brand rather than those boring blocks of text in your emails. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at enquiries@mailmodo.com.